Business Enterprise Integrated Assignment

By: k-a-h-m-a-n :P on 10:10 PM

Business Enterprise Integrated Assignment.

Tesco Corporate Social Responsibility (CSR)

Tesco Malaysia have been carry out many Corporate Social Responsibility (CSR)  activities every single year. Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. A Tesco CSR initiative is a type of activities that volunteer by the worker in Tesco Malaysia. In every year, Tesco Malaysia had adopted more than 2 programs to help the growth of community.

            In year 2010, Yayasan Chow kit was carried out.

The aim for this plan was helping the impoverished and troubled children in the Chow Kit area.  An 11-seater 2.5L Turbo Toyota Hiace window van was handed over to Chairman of Yayasan Chow Kit from the Chief Executive Officer of Tesco Malaysia.  Other than that,  Yayasan Chowkit which also included Pusat Aktiviti Kanak-Kanak, Chow kit. Its an ‘ safe house’ for the children, it’s a 24-hour activity centre and provides a safe, healthy and loving environment for the children who are below 18years old. Food, shelter, educational, health and recreational activities are provided to the children.

Different kind of activities was carried out in the Pusat Aktiviti Kanak-Kanak.

The classroom in the ‘safe house’.

Website of Yayasan Chow Kit.

          
         On the other hand, in year 2012 Tesco mortgage to plant 500,000 trees throughout the nation in between 3 years to help to reach the country’s target of planting 26million trees. The programme is part of a greener Earth initiative by Tesco Malaysia to reduce the carbon dioxide in the world. Tesco also carry out No Plastic Bags Day on every Saturday nationwide.  In year 2012, Tesco and MTIB will plant 160,000 tress, 170,000 in 2013 and 2014 respectively.

Plan of tree planting.

Opening ceremony of tree planting. The first tree planting initiative was carried out on December 17, 2011 where 450 volunteers from Tesco. Number of 1000 trees was plant on Taman Wawasan, Putrajaya. 

Paediatric Leukemia Patients are also under the concern of Tesco Malaysia. Tesco was working on with the Kraft Foods, with every RM10 purchase of Kraft snacks, RM0.10 will be donated to the Paediatric Leukaemia patients at Universiti Malaya Medical Centre (UMCC). The purpose of this donation was help reduce of cost of medication cost.

Brands under Kraft Foods company.

The fund was targeted to raise more than RM20,000 and the funds will be handed over to the patients at the hospital with the volunteers from the Tesco management. Other than fund raising from Karft Food products, Tesco Malaysia also organized a charity run. The five kilometer run took place on Sunday, 17 November 2013 at University of Malaya Kuala Lumpur.

Opening ceremony of Walk of Life

Tesco has raised over RM500, 000 for the University of Malaya Medical Centre. It was also help to reducing the treatment cost of the young patient.

         As getting a lot of people participating Earth Hour, Tesco Malaysia was not excluded too. On the 21^st March 2013, starting on 8:30pm, Tesco Malaysia turned off 70% of their lights in the hypermarket. As well as the PA system, TV display, radio and all the unnecessary lights will be switched off. Although the Earth Hour event meant to be switched off for an hour, but Tesco Malaysia was switched off for 10minutes. This is because to ensure the safety of customer while shopping in Tesco. Not only the lights of Tesco Hypermarket were switched off, Tesco also encourage the staff member to get involved in Earth Hour.
 

The condition of Tesco when switched off  unnecessary lights.

Type of business that Tesco currently involved in :  

Tesco Stores (Malaysia) owns and operates hypermarket in Malaysia. The type of business that Tesco currently involve in is a large selection of fresh food, produce groceries, household items, apparels, electronics, bedding, cookware and its own food and non-food products. Tesco stores was founded in 2001 and is based in Kuala Lumpur, Malaysia with stores in Malacca, Klang, Puchong, Ampang and many other place. Not only that, Tesco stores in Malaysia relaunch all its stores to Tesco Extra. The new Tesco extra brand features a shop in shop concept with an optic shop, pharmacy, bistro, café , phone shop, and cinema. This are the type of business that Tesco are involved in. Moreover, Tesco Malaysia also launched the Grocery Home Shopping Service, where it delivers groceries ordered through the Internet to consumers. There will be a RM 10 service charge for each delivery. This is how Tesco Malaysia earn their revenue through delivery.

 Business in Tesco.

Entertainment in Tesco.

 Restaurant in Tesco.

Tesco Lorry delivery

Social factors

Current trends indicate that customers have moved towards ‘one-stop’ shopping, which is due to a variety of social changes. So, Tesco have moved to the one-stop service. They provide the food item as well as non food item such as electrical product, clothing, baby product etc and also the finance service. This brings more convenience to the customers. Tesco has also launch the organic product because customers are aware of health and the demand of food is changing day by day. Besides that, most of the customers are mixed origin so Tesco try to meet all type of customer demand.

Technological factors

Technology is a major macro-environmental variable which has influenced the development of many of the Tesco products. The new technologies benefit both customers and the company. Tesco stores utilise the following technologies:

•Wireless devices

•Intelligent scale

•Self check -out machine

•Radio Frequency Identification

The company setup the self checkout point make customers more convenient. Besides that, customer satisfaction rises because goods are readily available, services become more personalised by delivering the product through online shopping.